RaynC
The goal: S. Brinner enlisted my services to create a logo and color scheme for his latest brand and product - RaynC. The product introduces an innovative, transparent, weather-friendly raincoat for women, emphasizing functionality yet affordable. Considering the future expansion of the brand to include products for men, the logo and color palette should maintain a balance, avoiding an overly feminine vibe.
The results: A logo that is modern, sleek and 'easy-going', with a friendly and affordable approach. The simplicity of the letters also hints to the practical lifestyle the brand creates. S. Brinner was so happy with the design and service that we continued working together any many more projects to date.
This abstract 'smiley' logo embodies a cheerful, approachable, and versatile brand that prioritizes all-weather protection. It exudes a sense of coolness, tidiness, and modernity while emphasizing the transparent concept of the raincoat through the highlighted 'C'.
“Working with M T on our RaynC project was a fantastic experience. The logo and branding designed perfectly captured our vision. We were so impressed with her work and professionalism that we have continued to collaborate on numerous projects since."
S. Brinner, RaynC