
Gift Craft
The goal: Established in 1978, Gift Craft has been a cherished destination for traditional gifts and homewares. Feeling the pressure from increasing competition and evolving trends, Gitty Fried, the manager of Gift Craft, sought my expertise for a complete rebranding initiative. With ongoing renovations at the store, Gitty envisioned a modern, clean branding strategy that retained the familiar colors and ambiance, included all budgets, while infusing a subtle vintage charm to honor its traditional roots.
The results: The new branding captured the essence of Gift Craft introducing a fresh, contemporary look. With the rebranding, Gift Craft successfully positioned itself to thrive in the competitive market while staying true to its heritage.

The logo is a harmonious blend of vintage charm and modern minimalism, creating a sophisticated and luxurious impression. This logo was designed with the lines of the 'g'. 'r', and 'f' raised. The use of the raised elements creates a three-dimensional effect, suggesting a level of depth and importance and communicates a sense of luxury and sophistication. It's a subtle way to visually reinforce that the store is upscale and special.


Incorporating a modern twist with a vintage vibe by shaping the letter 'G' like a rose is a charming and unique concept. This versatile design element will be used in various applications like gift wrap, stickers, and signatures.




“It is a pleasure dealing with Mindy. So patient and forthcoming, awesome ideas with a classy touch and perfectly designed! We are so looking forward to having our shop transformed with Mindy's rebranding!"
Gitty Fried, Gift Craft