Soho Home
The goal: Miriam Reitzer, the owner of a home organization company, reached out to get her business off the ground. She creates spaces to become organised, systematic and most importantly look beautiful! In line with the company's organizational focus, she envisioned branding that exuded tidiness and elegance in combination with warmth and friendliess.
The results: A meticulously clean and modern visually stunning branding that reflects Miriam Reitzer's vision for her home organization company. Upscale branding and ads raised the value of her services and she was able to charge high-end prices.
The logo was crafted with a sleek, contemporary style, exuding a sense of femininity and luxury. The broader 'o's create an impression of space, while the slender 's' and 'h' nestled between them impart a sense of organization. The serif font evokes a cozy yet upscale ambiance, appealing to discerning individuals seeking to invest.
The pattern was conceived for use in stationery and as an element in advertisements, and other design collateral. It mirrors the brand slogan: Sort. Simplify. Organize. The shapes resemble shelves and boxes, each fitting harmoniously despite their distinctions.
“Our brand's transformation with Mindy was phenomenal! Her creativity, expertise and patience exceeded our expectations, delivering stunning designs that truly represent who we are. Highly recommended for anyone seeking exceptional graphic design for their brand."
Miriam Reitzer, Soho Home